Description
Pay-per-click marketing (often shortened to PPC) is an effective and affordable way to promote your products or services—or, if you’re at an agency, your clients’ products or services—to the most valuable audiences possible.
On the search side of things, Google Ads and Microsoft Advertising (Bing Ads) both offer PPC platforms that enable you to target relevant keywords and make compelling offers to motivated users at the right moments.
Search engine marketing (SEM) is the branch of PPC that focuses on turning active user intent into valuable website traffic.
SEM Topics Covered
SEM: What It Is & How to Do It Right
What Are Keywords & Why Do They Matter for PPC?
What Are Keyword Match Types & How Should You Use Them?
The Definitive Guide to Negative Keywords
How to Create More Effective Ad Groups for PPC
What Is Quality Score & How Does It Affect PPC?
PPC Bid Management Guide
Ad Text Optimization: How to Improve Your PPC Ads
SMM Topics Covered
Social media marketing (SMM) is the branch of PPC that focuses on using robust audience targeting solutions to deliver relevant ads that spread brand awareness and (like SEM) drive valuable website traffic.
Does Facebook Advertising Work?
How to Compete in Facebook Ads
How to Create Killer Facebook Ads Campaigns with Your Existing Assets
Facebook Advertising Tips to Try
The Complete Guide to Advertising on Instagram
Instagram Marketing Strategy
The Complete Guide to Instagram Analytics